![]() Prior to the shift, if credit card fraud occurred or data was stolen through a purchase at a merchant, the merchant was not considered responsible, and the card issuer would cover the costs, though many times the financial burden would inevitably fall on consumers. The higher security standard of EMV technology was predicted to radically cut down on fraud, making it beneficial for issuers, consumers and merchants to get on board. ![]() ![]() The EMV liability shift came from card issuers, who wanted to promote the use of EMV chip cards that would better protect their customers from identity theft. What is the EMV Liability Shift, and When Did It Happen?
0 Comments
Leave a Reply. |